Wedding and celebration groups: the next growth segment
Australian destination weddings in Vietnam doubled in two years. Here is what venues need to win the segment.
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Market Insights
Outbound data, contracting guides and demand trends for the Australia-Vietnam corridor.
Australian outbound to Vietnam up 28 per cent year on year
New corridor data shows Australian arrivals to Vietnam growing at nearly triple the regional average, led by repeat visitors.
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What Australian MICE planners want in 2027
Budgets are up, groups are smaller, and planners want ballroom specs published up front - five findings from our MICE buyer survey.
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Rate parity and seasonal pricing: the 26/27 contracting guide
A practical guide to structuring 26/27 series rates for the Australian market without breaking parity on your direct channels.
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