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Insights
What Australian MICE planners want in 2027
Budgets are up, groups are smaller, and planners want ballroom specs published up front - five findings from our MICE buyer survey.
Our survey of forty-two Australian MICE planners points to a strong 2027: budgets up nine per cent, but average group size down to 85 delegates.
Planners shortlist properties that publish full ballroom specifications - dimensions, rigging, daylight, breakout capacity - without an inquiry round-trip. Members with complete MICE specs in their profile receive more than twice the inquiry volume.
Sustainability reporting is now a scoring criterion for corporate RFPs; even a one-page statement lifts bid scores.