Australian outbound to Vietnam up 28 per cent year on year

Australian arrivals to Vietnam grew 28 per cent year on year in the twelve months to June 2026, nearly triple the Southeast Asia average.

Repeat visitation is the story inside the story: almost forty per cent of arrivals had visited Vietnam before, and repeat visitors book longer stays, higher room categories and more regional destinations.

For members, the implication is clear - product depth beyond the first-trip icons (Ha Long, Hoi An) is now contract-winning inventory.