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Insights
Wedding and celebration groups: the next growth segment
Australian destination weddings in Vietnam doubled in two years. Here is what venues need to win the segment.
Destination weddings from Australia doubled between 2024 and 2026, and celebration groups - milestone birthdays, vow renewals, reunions - are growing alongside.
Winning venues publish three things: a dedicated celebrations contact, transparent banquet pricing in Australian dollars, and legal-ceremony guidance. Buyers tell us the paperwork question kills more bookings than price.
Members with ballroom or beachfront ceremony capacity should tag wedding groups in their profile to appear in segment searches.