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Insights
Melbourne Trade Night: what Australian buyers asked for
Ninety buyers, six product categories, one clear message from Melbourne: Australians want confirmed series allotments and faster response times.
Melbourne Trade Night closed the southern leg of the 2026 program with ninety registered buyers across wholesale, retail and MICE.
The most requested product was twin-centre beach and heritage itineraries - Da Nang paired with Hoi An, or Nha Trang paired with Ho Chi Minh City. Buyers repeatedly flagged response time as their number-one supplier selection criterion.
Median member response time is now published on every profile. Keep yours under two days to stay in the first page of buyer searches.